Economy and Business
Ebenizer Pinedo – May 18, 2020 – 23: 31 (CET)
Kevin Mayer, the head of Disney streaming, left the ranks of Mickey Mouse to become the new CEO of TikTok.
In a totally unexpected move, Disney lost Kevin Mayer , head of the company's streaming services, including Disney Plus. The manager became the new CEO of TikTok, one of the most popular applications today. This is obviously a hard blow to the Mickey Mouse company, as Mayer was one of the architects of acquisitions such as Lucasfilm ( Star Wars ), Pixar and Marvel, among others.
Likewise, Mayer will also take the position of ByteDance COO , the Chinese company that owns TikTok. Starting June 1st, your job will be to guide ByteDance's global strategy. “As COO, Kevin will lead music, gaming, Helo, startups, and serve as CEO of TikTok, leading the fast-growing platform as he continues to build his global community of creators, users, and brands,” he said. ByteDance in a statement.
Disney, for its part, has named Rebecca Campbell as Mayer's replacement . “Kevin had an extraordinary impact on our company over the years, most recently as head of our direct consumer business. He has done a masterful job of overseeing and growing our portfolio of streaming services. He brought together the creative and technological assets needed to launch the successful Disney Plus worldwide, “said Bob Chapek, current CEO of Disney.
The role of Kevin Mayer in Disney
The news is even more surprising because Disney Plus has been receiving a spectacular reception since it was released last November. According to the data provided by the entertainment giant, the platform reached 54, 5 million users in early November. Mayer was the mastermind that enabled success in less than a year. During 2016 and subsequent years led the acquisition of BAMTech , the company whose technology enabled Disney Plus and other streaming services.
Mayer will now take charge of the application that has an impressive growth rate. The new TikTok CEO mentioned that he is “delighted” to lead a great creative team with a great community. Of course, he took advantage of his letter to to thank Disney for the opportunity that it gave him for so long : “I am grateful to the entire Disney team for the tremendous achievements we have accomplished together. I am especially grateful to Bob Iger, for his visionary leadership and mentoring for many years. And to Bob Chapek, whom I greatly admire. “.
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