Revolution in the market:

Why these 6 brands changed their industries

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Whether function, design, the creative and skillful solution of a problem or even everything together – there are brands and companies that change their markets sustainably and adopt everything that was previously considered normal. Together with Polestar we present six successful rulebreakers.

Along with Pole Star we present six successful rulebreakers.

Progress is also called To do things differently than before. And especially in the recent past, companies and brands have emerged that astonish the competition and delight customers. We introduce six of you in more detail and show what makes them so successful.

Fitbit – the measurement of the self

The fitness tracker pioneer is a prime example of persistence and belief in your own product. Because as Fitbit 2007 was founded, many hobby athletes found measuring their own performance and performance with an electronic fitness tracker somewhat suspect. Back then Fitbit was the first manufacturer to consistently rely on devices that could deliver constant measurement data and even monitor sleep, and ultimately had success.

In the meantime, fitness trackers are also widely recognized among amateur and casual athletes and Fitbit is the undisputed market leader thanks to the combination of pleasant product design and a very functional app. Even giants like Samsung or Nike have not been able to change anything so far and are biting their teeth on Fitbit.


Beyond Meat – Trend becomes mainstream

Refraining from meat has long been more than a trend and is particularly popular in the mainstream. The biggest stumbling block has always been the implementation in successful products that could come up without the waiver image and with a fresh message far from the raised eco index finger.

That was until Beyond Meat appeared on the scene and with a mixture of successful marketing and a high-quality product properly mixed up the meatless food landscape. 2019 was followed by the extremely successful IPO, where Beyond Meat was able to collect a lot of new capital in order to drive global expansion.


Polestar – “Goodbye Normal” for a new mobility

The Swedish electro-performance brand Polestar focuses on uncompromising design and technology. The most recent expression of this with the Polestar 2 is the unconditional implementation of its own requirements and the deliberate break with the automotive industry.

The move towards electric drives is just too slow. Above all, Polestar understands that customers will decide on the expansion of environmentally friendly electromobility. That is why the latest model Polestar 2 does not focus exclusively on aesthetics and high-quality materials, but at least as much on clever and modern solutions.


The smartphone replaces the key on the Polestar 2. The car recognizes its driver through the presence of the digital key and adjusts all relevant settings automatically. You won't find a start button in Polestar 2. As soon as the driver has taken a seat, the car starts and is immediately ready to drive.

In addition, the digital heart of the Polestar 2, developed in cooperation with Google, interacts seamlessly with all smartphones and brings features such as Google's voice assistant, the Playstore and of course Google Maps to the two 11, 5 and 12, 3-inch displays.

Timeless design, creativity, distinctive character and the uncompromising integration of the latest technology in your digital life: Polestar helps the Polestar 2 everything that makes successful rulebreakers so successful.


Find out more about the Polestar 2 here

Freeletics – the everywhere gym

The world of fitness has changed fundamentally with the success of Freeletics. No more weights, no more expensive studio or personal coaches. Instead, Freeletics came up with a concept that motivates its users to achieve top performance with a comprehensive and extremely tidy app based on scientific knowledge. There is also the involvement of the community.

With this recipe, Freeletics evolves 2013 to an extremely successful player on the fitness market. The success of the program is largely due to the app, which is clear and adapted to the needs of urban people. In this respect, functionality and modern ways of thinking are the drivers of success here.


N 26 / bunq / revolut – Fintechs implement what customers want

When an entire industry oversleeps or ignores the signs of the times, the great hour of innovators comes. In the banking sector, the pioneers in this country are called N 26, bunq and revolut. These three start-ups are currently revolutionizing the banking sector and combine cost-effective and flexible account models with simple use.

Of course, the focus is on the smartphone, on which the intuitive apps with modern functions such as push notifications not only attract young customers with account movements and online adjustable limits. The fintechs implement banking as the customer expects: simple and mobile. Of course, they are not fundamentally reinventing banking, but are consistently implementing it for the digital age.


Thermomix – one for everything

The history of the Thermomix universal kitchen appliance is a success story with a start. Strictly speaking, the 1971 Vorwerk's VM heating mixer 2000 the forefather of all thermomixes, but the groundbreaking success of the Wuppertal came only in the recent past. Thanks to a significant improvement in the performance and capabilities of the Thermomix – and the associated many new recipes – the Thermomix set off on an unprecedented triumphal procession across Europe and banished a whole armada of now unnecessary kitchen appliances to rear cabinet areas.

The sixth generation is now on the market with the TM6 and the developers are now setting up connections to the network in addition to quality. Vorwerk Thermomix is ​​therefore a perfect example of how further development pays off in the long term when concentrating on core properties.