Facebook buys Giphy for $ 400 million and plans to integrate it into Instagram

Economy and Business

Ebenizer Pinedo – May 15, 2020 – 17: 03 (CET)

Facebook announced the purchase of Giphy for 400 million dollars. They plan to integrate the entire library of Gifs on Instagram.

Facebook compra Giphy por 400 millones de dólares y planea integrarlo en Instagram

Surprisingly, Facebook announced the purchase of Giphy , one of the platforms of the world's most popular GIFs, by 400 millions of dollars. Through a statement, those led by Mark Zuckerberg explained that their plan is to integrate the entire library of GIFs on Instagram and other applications. Giphy , for the moment, will maintain its brand and functionality in the same way that Other Facebook properties such as WhatsApp operate.

Giphy is a leader in creation and visual expression. Today she joins Facebook as part of the Instagram team. Giphy makes everyday conversations more entertaining, which is why we plan to further integrate his library of GIFs on Instagram and other apps so people can find the right way to express themselves.

As reported Axios , the The first talks to make the acquisition started before the global coronavirus pandemic and started as a deal, not a purchase. Facebook points out that 50% of Giphy's traffic comes from its Applications. Instagram alone represents the 25% of total platform traffic . “By bringing Instagram and Giphy together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Live,” they add.

Of course, Giphy has not lost the opportunity to comment on the acquisition: “ Instagram has revolutionized self-expression . More than a billion people use Instagram to communicate how they feel and what they are passionate about. We can't wait to help those people get even more excited. We've had a lot of fun joining Instagram to over the years. “

The future of the Giphy APIs

One of the most important sections of the statement has to do with the future of Giphy's API (Application Programming Interface). They made it clear that the tools will still be available to developers and in fact do not rule out form new associations in the near future. However, they will reinforce the API technology that makes it possible to integrate with Facebook, Facebook Messenger, WhatsApp and Instagram.

The Giphy community, for its part, can continue creating content and sharing it through the platform . “GIFs and stickers offer people creative ways to express themselves. We look positively at how people use GIPHY in our products today, and we know that uniting the creativity and talent of the GIPHY team with ours will accelerate the way people they use visual communication to connect with each other, “they concluded.

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