Technology

Apple buys NextVR, a company specialized in streaming virtual reality video

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Ebenizer Pinedo – May 14, 2020 – 21: 09 (CET)

Apple bought NextVR for 100 million dollars . The acquisition would be to reinforce the company's strategy in the virtual reality and augmented reality sector.

Apple compra NextVR, una empresa especializada en el streaming de vídeo de realidad virtual

Apple went shopping this week and acquired NextVR (via 9to5Mac ). Based in Newport Beach, California, the company specializes in streaming virtual reality video . In its history we find broadcasts of events of the NBA, NHL and even WWE, all of them offering an experience of 360 Ratings to viewers. However, Apple has not specified the reasons for its acquisition, as is usual.

The said medium indicates that Apple paid 100 millions of dollars by NextVR, approximately. In addition, all employees are expected to join the apple squad in the coming weeks. Both companies have reportedly begun informing workers that they must move to the Cupertino area.

Beyond the virtual reality experiences that distinguish NextVR, Apple may be interested in taking advantage of its patent catalog . For example, they devised a more effective method to rescale video streaming without losing quality. In fact, they used this technology in their virtual reality music and sports events. 9to5Mac ensures that NextVR has more of 40 registered patents .

We must not forget that Apple already has a streaming video platform: Apple TV +. However, so far they do not offer live broadcasts, much less content that can be enjoyed at 360 degrees. Probably one of their intentions is to offer virtual reality experiences in their service , which It would help them differentiate themselves from other competitors. The above, of course, is mere speculation.

Apple's augmented reality glasses

According to reports emerged in recent years, those led by Tim Cook are working on augmented reality glasses , commonly called as “Apple Glasses”. Just today, Ming-Chi Kuo, who has an impeccable reputation for reporting on future Apple products, announced that the device could hit the market during 2022.

Apple has made clear its bet on augmented reality in its portfolio current device. The latest generations of the iPhone, as well as the iPad Pro, integrate software and hardware proposals to enhance AR applications. ARKit undoubtedly continues to increase in popularity among developers. They constantly experiment with the technology that Apple offers and the results are as diverse as they are interesting.

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